This weekend I was cleaning my room and I found tons of key chains on a metal ring. I wondered where I got all of these ridiculous key chains and why I had bothered to keep them. I conducted a through investigation by expending the effort to read the key chains.

As one of Erika Belmont's blog entries pointed out so well last year, most of us have fallen victim to the notion that "If it's free, you better get two of them before they're all gone, and then find out what it is you're grabbing later."

Free are the T-shirts and pens that everyone runs over to the Siebel Center to get during career fairs. Free are the cheap products that people look forward to every year during the Engineering Open House. Free are the scrumptious samples from the yummy restaurants on Green Street.